29 May 2018
CCTV for small businesses: More than basic security
We’re always encouraging small and growing businesses to
invest in CCTV, and with good reason: even former criminals vouchfor the effectiveness of video surveillance. But the latest cameras can be
used for much more than just catching bad guys.
Below are a few applications for CCTV equipment that you might not
have considered before.
Improving customer service
With the right hardware installed, you’ll have access to
clear footage of the day-to-day goings on within your business. You’ll be able
to see how team members interact with customers, and whether the service
provided is up to the standards you expect.
Even without audio, you’ll notice the enthusiasm and moods
in body language while seeing who is proactive about approaching customers and
offering help. Those who don’t show the right signs can be encouraged, and the
staff that do everything as expected can be recognised for their work.
Monitoring from afar
Many of the latest CCTV systems have support for remote
monitoring via mobile devices like smartphones, tablet computers and laptops.
This is particularly useful for those running customer-facing organisations
with multiple locations, as it gives you – or any other member of the
management team – the ability to check in on any premises at any time, from
You’ll see which branches are busy throughout the day,
allowing you to allocate and shuffle resources in real-time rather than
guessing in advance and suffering afterwards. You’ll know, for example, when
it’s necessary for you to visit in person to support your team.
Enhancing legal protection
Any business that opens itself up to customers is at risk of
legal action should something go wrong. If a visitor slips and injures
themselves, for instance, you could
be accused of being at fault, and may be forced to pay out if the case goes
against you. This is why it’s important to cover yourself where possible.
Around-the-clock CCTV coverage will ensure you have clear
and unquestionable evidence if any mishaps occur, helping you avoid costly
pay-outs. The same is true should someone make a claim against you for
something that didn’t happen – your footage will prove the act of fraud quickly
with no nonsense.
And, even if you are found to be at fault for an accident
that happens on your premises, you’ll be able to review the incident to see
where improvements could be made for the future.
Increasing convenience and safety
Networked surveillance systems can help to monitor and
optimise the flow of people throughout your business too. Cameras can be used
to recognise the number plates of vehicles entering your car park, for example,
and footage can be analysed to confirm the locations of staff and visitors in
the event of a fire.
So, while CCTV’s most obvious function is security, this
tried-and-tested tool has a lot more to offer in reality. Speak to our team today to find
out more about the systems and benefits on offer.